Google Analytics 4: Demystifying its Features and Benefits

Google Analytics 4: Demystifying its Features and Benefits

Google Analytics 4- the next generation of data-driven insights to revolutionize the understanding of customer behaviour. This cutting-edge platform goes beyond traditional boundaries by seamlessly collecting event-based data from websites and apps, giving you a comprehensive view of the customer journey. Say goodbye to the limitations of session-based data, as GA4 harnesses the power of…

The Power of Stunning Vector Graphics: Exploring Adobe Illustrator

The Power of Stunning Vector Graphics: Exploring Adobe Illustrator

Vector art has become an essential skill for modern graphic designers. Whereas, Adobe Illustrator is the premier tool to create stunning vector images. With its powerful features, Illustrator can help you take your artwork to the next level, allowing you to create anything with ease. Adobe Illustrator, a leading vector graphics software, has revolutionized the…

Snapchat Marketing: Maximising your Business Reach

Snapchat Marketing: Maximising your Business Reach

Unleashed upon the world in 2011, Snapchat swiftly captured the hearts and minds of millions. Fast forward to the present day. This social media powerhouse stands tall among the top 15 most-used platforms worldwide, refusing to be overshadowed by the giants like Facebook, YouTube, and Instagram. With a staggering 319 million daily active users, Snapchat’s…

Introduction to Adobe Character Animator: The Ultimate Guide

Introduction to Adobe Character Animator: The Ultimate Guide

Adobe Character Animator is a powerful and versatile software application that allows you to create animated characters. The software tracks your facial expressions and body movements in real-time and translates them into animations. You can use Adobe Character Animator to create animations for cartoons, movies, video games, and more. The software is used by professional…

Google AdWords vs. Google Analytics 4 vs. Google AdSense: Decoding the Differences

Google AdWords vs. Google Analytics 4 vs. Google AdSense: Decoding the Differences

The world of digital marketing has become increasingly complicated, and Google has become an integral part of every business’s success. Among the numerous tools Google offers, three prominent ones stand out: Google AdWords, Google Analytics 4, and Google AdSense. These powerful tools play distinctive roles in helping businesses achieve their online marketing goals.  What is…

The Future of Marketing: How Digital Marketing Will Shape the Industry

The Future of Marketing: How Digital Marketing Will Shape the Industry

Did you know that in 2021, the global digital advertising spend was estimated to be $389 billion? And it’s expected to grow to a whopping $526 billion by 2024. This staggering statistic highlights the dominance of digital marketing in today’s world. As a highly experienced IT technical content writer at TOM, I’m excited to share…