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In today’s digital era, AI is revolutionizing the way we do business, and digital marketing is no exception. AI-powered technology has the potential to transform digital marketing by streamlining processes, improving customer experience, and enhancing overall productivity. In fact, AI has become so crucial to digital marketing that 61% of marketers say it’s the most…

As a new business owner, Sarah was eager to build a strong online presence and connect with her target audience. She knew that social media was essential for reaching customers, but she was also aware of the risks of impersonation and identity theft. That’s when she learned about paid verification on social media platforms like…

Are you someone who loves creating short videos for social media? If yes, you must have heard about the latest short-form video trend that is taking over the world of social media by storm. YouTube Shorts, Facebook Reels, and Instagram Reels are three popular platforms for creating short videos. But which one is better? Let’s…

The “emergence of digital marketing” was a major change in traditional marketing, leading to the reinvention of marketing strategies to become more responsive to this change. As digital marketing relies on technology that is always evolving, digital marketing developments and strategies should also reflect these characteristics. At the time of publication, this portion attempts to…

In modern digital marketing, one of the main objectives is to raise brand awareness, i.e., to increase the degree to which customers and the general public are aware of a particular brand. A well-developed brand awareness is an important component of digital marketing, and marketing in general. Brand awareness can influence a consumer’s perception of…

It is a long-term marketing approach that relies on businesses collecting information about Internet users’ online activities and being visible in multiple locations. Digital marketing strategies differ from traditional marketing methods since they focus on reaching prospective customers through multiple online channels, rather than sending one-way messages to consumers (e.g., print, radio, and television advertising)….

Archie, a search engine that indexes FTP (File Transfer Protocol) sites, effectively started digital marketing in 1990. A computer’s storage capacity in the 1980s was already large enough to store vast amounts of customer information. Database marketing became more popular than limited list brokers as companies switched to online techniques. Customers’ information could be tracked…

Digital Marketing: The concept of digital marketing describes marketing that uses the Internet, mobile phones, and other digital media and platforms to promote products and services. The development of technology for marketing during the 1990s and 2000s changed the way businesses and brands communicate. With digital platforms becoming increasingly integrated into marketing and everyday life,…